---
title: "About OperationsLens | OperationsLens"
description: "OperationsLens is built by three founders who have spent their careers integrating business systems for Nordic companies. Our mission, story, principles and team."
url: https://operationslens.ai/about/
lang: en
---

About

# We spent years watching orders get typed in by hand.

OperationsLens is built by three people who have been integrating business systems for Nordic companies for most of their careers. We started it because the automations we always wanted to build finally became possible.

Mission

## Take the re-keying out of running a business.

Most small and mid-sized companies already have an ERP. What they don't have is the connection between it and the way their customers actually reach them: an email, a phone call, a photo of a delivery note. Someone reads it, understands it, and types it in. Then answers the follow-up question. Then checks the invoice.

We want that work to happen on its own, with a person reviewing and deciding rather than retyping, and every result written into the system the company already runs.

Story

## Third time building for the same problem.

Fredrik and Jani started out at Frends Technology, building system integrations: the information-exchange processes that move data between one company's software and another's. That work showed us how much of a business still travels as free text that no integration can touch.

Later we founded NordSafety, a platform for health, safety, environment and quality. Selling it meant talking with hundreds of companies about what they wanted automated. The answers were rarely about safety forms. They were about orders, customer questions and invoices.

Reading a message the way a person does was the missing piece. Recent AI development closed that gap, and OperationsLens is what we built once it did.

1.  Then
    
    ### Frends Technology
    
    System integrations between business software.
    
2.  Then
    
    ### NordSafety
    
    HSEQ platform. Hundreds of conversations about what companies want automated.
    
3.  Now
    
    ### OperationsLens
    
    From customer request to invoice, written into your ERP.
    

Principles

## How we build.

Three rules we hold ourselves to, learned from integration work where a silent mistake costs more than a visible one.

1.  01
    
    ### Your ERP stays the system of record
    
    We don't ask anyone to move their business into our software. We read what arrives and write the result where the work already lives.
    
2.  02
    
    ### A person decides, the system prepares
    
    Drafts go to someone on your team before they go to a customer, for as long as you want them to. You decide when the automation can act more on its own — nothing has to be booked in or sent without a person's approval.
    
3.  03
    
    ### Every result shows its source
    
    Each order line, answer and checked invoice points back to the message or document behind it, and shows how the result was reached. Hosted in the EU, handled under GDPR.
    

Team

## Three founders, one inbox.

We answer our own email. If you have a question about the product, the rollout, or whether it fits your business, write to any of us.

-   ### Fredrik Löfberg
    
    Co-Founder & CEO
    
    Integrations at Frends Technology, then co-founded NordSafety. Runs the company, talks to customers, and still writes a good share of the code.
    
    [fredrik@operationslens.ai](mailto:fredrik@operationslens.ai) [LinkedIn →](https://www.linkedin.com/in/lofberg)
    
-   ### Timo Kronlöf
    
    Co-Founder & CSO
    
    Co-founded NordSafety. Leads sales and the conversations with companies about what they want automated.
    
    [timo@operationslens.ai](mailto:timo@operationslens.ai) [LinkedIn →](https://www.linkedin.com/in/timo-kronl%C3%B6f-1559701b/)
    
-   ### Jani Virtala
    
    Co-Founder & CTO
    
    Integrations at Frends Technology, then co-founded NordSafety. Builds the platform and the ERP connections.
    
    [jani@operationslens.ai](mailto:jani@operationslens.ai) [LinkedIn →](https://www.linkedin.com/in/janivirtala/)
    

Company

## The facts.

Legal entity

Buildgrid Oy

Based in

Helsinki, Finland

Founded

2025

Data

Hosted in the EU, handled under GDPR

Press

[press@operationslens.ai](mailto:press@operationslens.ai)

## Tell us how your customers order. We'll show you what changes.

[Book a 30-minute walkthrough](https://operationslens.ai/contact/) [See how it works](https://operationslens.ai/how-it-works/)